Students Working Against Tobacco
- March 1998 Governor Lawton Chiles hosted the first Teen Tobacco Summit where 600 Florida youth named and designed the Student Working Against Tobacco Program and their “truth” marketing campaign.
- 1998-2003 Florida coordinated a comprehensive tobacco prevention program including community and school-based activities, social marketing campaign, curriculum, enforcement, and cessation.
- 2001-2003 SWAT continued to grow with over 75,000 members. Through SWAT’s “Operation SWAT’’ campaign, 59 local ordinances were passed to restrict youth access to tobacco products. SWAT also partnered with other countries to gain global perspective.
- 2004-2006 The program was no longer permitted to conduct mass media campaigns, so SWAT took their message to the streets with Hands on Training street marketing tour, the 88 campaign, and the campaign against flavored tobacco product using street marketing and media advocacy to spread the message.
- 2007 Amendment 4 returned funding to the tobacco program, county level SWAT groups began to reappear throughout Florida. The future is in your hands!
- SWAT is Florida’s statewide youth organization that mobilizes, educates and equips Florida youth to revolt against and de-glamorize Big Tobacco. A united movement of Florida empowered youth working towards a tobacco-free future.
- Leon County SWAT will represent youth to government, community, and businesses in promoting its ideals and achieving its goals.
- Leon County SWAT will empower young people and adults through policy change, education, media, marketing, activism, involvement, enforcement, evaluation, and working with Tobacco Free Florida.
- Create community support to ban the sale of flavored tobacco!
- Ensure the enforcement of tobacco policies in K-12 schools!
- Increase county awareness of SWAT!